What is Marketing Attribution?

What is Marketing Attribution?

Without trying to sound condescending, marketing attribution is simply the process of measuring the true effectiveness of your marketing. Unfortunately, it’s one of those things which isn’t as simple as …

Gold AMP Carousel

Should You Be Using AMP?

AMP (Accelerated Mobile Pages) is a project that aims at increasing the speed of page load times on mobile. Most notably it is backed by Google who uses mostly AMP …

Keyboard Search

Should You Bother With SEO?

With a reported 205 (Google) ranking factors, SEO (organic search) has no doubt become tougher than it has been in the past. With some companies strongly investing in SEO through …

Expanded Text Ads (Google)

Using Expanded Text Ads

I’m sure you’ve all seen Expanded Text Ads when you last ‘Googled’ (searched on Google) something that has resulted in at least a few paid ads being shown, such as …

Setting Up A Limited Company

Setting Up A Limited Company

Although this post is not directly focused on digital marketing, a lot of the conversations I’ve had in the past few weeks have been around setting up a limited company. …

Should You Be Blogging?

Should You Be Blogging?

Blogging can be fun, right? Especially when you’re passionate about something and feel like you have a lot to say about it. There are millions of bloggers out there – …

Top 10 News Aggregators

Top 10 News Aggregator Sites

Working on a news site has given me some education into where and how to get your news out there. From my experience, it seems most people aren’t necessarily tied …

Monetise Your Website

How To Monetise Your Website

So you’ve got your website and it’s been up and running for a while now, attracting a reasonable amount of visitors, e.g. moving from the hundreds into the thousands. Now …